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March 24 2018

Volvo XC40 names European Car of the Year

It’s been a busy couple of weeks for Volvo, as it scooped several awards at the Geneva Motor Show including the brand’s CEO, Hakan Samuelsson, being named as 2018 World Car Person of the Year, alongside the XC40 being named as the 2018 European Car of the Year.

The new SUV scooped the prestigious prize at this year’s Geneva Motor Show. It’s the first time that the Swedish premium car manufacturer has picked up the prize, and it only adds to a long list of accolades for the company. This win means that the complete line up of brand-new global Volvo SUVs have been named as Car of the Year in Europe and North America; both the XC90 and the XC60 have been named as the North American Truck/ Utility of the Year over the past two years.

“Winning this award with our new XC40 is perfect timing,” said Hakan Samuelsson, president and CEO of Volvo Cars. “Volvo now has three globally available SUVs in its range for the first time. The XC40 will be a strong contributor to further growth, taking us into a new and fast-growing SUV segment.”

As well winning this most recent award, What Car awarded the XC40 Car of the Year too, for its innovation and safety standards, which make it truly stand out from the crowd. The model itself has set a new standard in its segment with regards to safety, connectivity and design; so far, the new model has had early orders of 20,000 units across the US and Europe, and it is planning on rolling out the model in China, soon.

Care by Volvo has recently launched, which is Volvo’s new subscription service, allowing motorists to get car access via a monthly flat-fee subscription rather than owning the vehicle. The system is making owning a car as simple as owning a phone

The XC40 is also the first car to come with the brand’s unique car sharing feature, which is enabled through Volvo on Call – Volvo’s digital key technology, allowing car owners to share the usage of the vehicle without having to share the physical car key.

As well as having a futuristic and practical interior design, which includes much more storage space than predecessors, the XC40 is kitted out with functional storage space in the doors and even a bin in the central tunnel console. But, it’s the XC40’s safety features which are really turning heads; the vehicle comes equipped with Cars’ Pilot Assist, City Safety, Run-off Road protection and mitigation, Cross traffic alert, and a 360-degree camera which helps motorists to manoeuvre into even the tightest of parking spaces, safely.

“We have a clear strategy for growth and we are committed to leading in automotive safety, connectivity services and electrification,” Samuelsson added.

 

All figures provided are those of the manufacturer and are not necessarily those of Go Green Leasing.

 

Posted on 24th March 2018 at 10:41AM

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